Job Description

Marketing Associate

Villa Sport offers exciting and fulfilling career opportunities for those who thrive in a fast-paced, energizing environment. Our portfolio includes clubs across multiple states, including California, Texas, Colorado, Idaho, and Oregon. Our resort-style clubs are more than just gyms; they are communities where fitness, family, and fun come together. We are on a mission to create energizing environments where you can thrive and grow with us. If you're a high-performing, outgoing, service-oriented superstar looking for a chance to make a difference, you've found your home. At Villa Sport, we offer a fantastic work environment, competitive wages, and a 401(k) plan with a company match of up to 4% of your compensation. Ready to join a team that's going places? Your journey starts here!

The Marketing Associate will assist the Marketing Director in managing all day-to-day aspects of the marketing department by assisting with club requests, submitting orders, creating content, reviewing materials before distribution and deploying email campaigns. For this role, the associate must understand the full marketing mix and be familiar with ways to analyze market research and customer's behavior. They should also be able to create spreadsheets and analyze quantitative data to interpret ROI. The candidate must possess excellent written and verbal communication skills in order to write and edit high quality, business appropriate copy. This position reports directly to the Marketing Director.

Compensation and benefits include: $70,304-$80,850 based on relevant experience to the role, plus bonus. Full-time hours. PTO. Full benefits package. 401K with dollar for dollar match up to 4%. Hybrid work environment; Mon-Thurs at San Rafael office. Fridays remote.

Responsibilities:

• Campaign Support: Assist in planning and implementing marketing campaigns, including digital, print, and event marketing efforts.
• Content Creation: Draft, proofread, and edit marketing materials such as social media posts, email campaigns, website copy, and promotional materials.
• Email Marketing: Develop and execute automated email campaigns triggered by specific customer behaviors to increase engagement and drive repeat business.
• Data Management and Analysis: Track and analyze campaign performance metrics using tools like Google Analytics, examining email open rates, click rates, and other performance indicators to optimize future efforts.
• Research and Competitive Analysis: Conduct market research and competitive analysis to support strategy development, identify trends, and position the brand more effectively.
• Customer Surveys: Assist with the design and implementation of customer and member surveys to gather actionable insights and improve satisfaction.
• Social Media & Email Marketing: Develop relevant content topics to reach target customers via email and social.
• Collaboration: Work closely with internal teams (e.g., sales, product development) to align marketing efforts with company objectives.
• Administrative Tasks: Maintain marketing calendars, organize promotional materials, and ensure consistent branding across platforms.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 1-3 years of experience in marketing, advertising, or a related field.
• Strong written and verbal communication skills.
• Familiarity with digital marketing platforms and tools, such as Google Ads, Facebook Business Manager, or HubSpot.
• Basic knowledge of graphic design tools, such as Canva or Adobe Creative Suite, is a plus.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Google Workspace.
• Strong organizational skills and attention to detail.
• Ability to multitask and manage priorities in a fast-paced environment.
• Experience with marketing analytics and reporting tools, such as Google Analytics or Tableau.
• Knowledge of SEO/SEM best practices.
• Familiarity with CRM systems, such as Salesforce or HubSpot.

Physical and Environmental Requirements:

• Occasional bending, kneeling, and lifting up to 50 lbs
• Frequent sitting and occasional standing, walking, reaching
• Noise level may be moderate to high at times

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